I crafted copy and helped concept visuals to create a cohesive user experience for this digital and mobile banner campaign advertising First Citizens Bank’s retail products and services.
For First Citizens Bank’s wealth management services, I created copy and assisted with visual direction for a display campaign featured on desktop and mobile.
I oversaw junior writers and provided both copy and visual direction for an organic social campaign designed to highlight First Citizens Bank’s quest to help people live better lives.
I provided copy and user experience oversight and approval for junior writers and assisted with visual direction for several marketing emails promoting First Citizens Bank’s business and retail products.
I created the information hierarchy, developed copy, and defined a clear and intuitive user experience for an email communication that helped First Citizens Bank position itself as a helpful, expert resource providing essential information and insights to its customers.
