National Gypsum PURPLE Chatbot

Our team created three complex chatbots to bring National Gypsum’s “If Your Walls Could Talk” concept to life and allowing consumers to literally talk with PURPLE drywall. Each chatbot included more than 100 unique paths and delivered distinct messages for each product and audience. The unit was so successful, the chatbot vendor asked permission to make it a case study.  

61% engagement rate, more than 2x the benchmark

~2.5 minutes on average spent within the chatbot

User flow for one chatbot