Banking isn’t exactly a rockin’ good time. Maybe it’s the stuffy atmosphere, the snappy tellers, or ridiculous fees — who’s to say, really? blueharbor, a new community bank in Mooresville and Huntersville, wanted to change all that. Based on a look at some serious local competition and the potential customer base, a strong brand identity was created based on their customer service platform, which let everyone know they weren’t your typical snooze of a bank. Bright colors, cool illustrations, and *GASP* even some humor here and there. This ain’t your mom’s bank!
Awards: Silver ADDY
[su_spoiler title=”Robots Ad” style=”fancy” icon=”plus-square-1″]
Headline: Robots may rule the world some day, but not on our watch.
Subhead: Here’s to the end of “press one for this and two for that.”
Body copy: At blueharbor banks we love technology, but we’re not about to let the robots walk all over us. First order of business: we banned those annoying phone menus. The way we see it, companies that can’t be bothered to talk to their customers don’t deserve to have them. So when you call us, you’ll always hear a familiar voice. Better yet, it won’t run on batteries. [/su_spoiler]
[su_spoiler title=”Checking Ad” style=”fancy” icon=”plus-square-1″]
Headline: Last time we looked, checks were made of paper not gold.
Subhead: Introducing the end of the fees, fees, fees and more fees checking account.
Body copy: What makes a checking account worth paying $5 a month for? For that kind of money it should be doing the laundry and cleaning out the gutters in addition to paying bills. So at blueharbor bank we’re not going to charge you extra for having checks, writing checks or even just thinking about checks. After all, we can always print more.[/su_spoiler]
[su_spoiler title=”Velvet Ropes Ad” style=”fancy” icon=”plus-square-1″]
Headline: So much for velvet ropes and free toasters.
Subhead: Introducing the end of the big, out of town, uninspired bank.
Body copy: Hi, we’re blueharbor bank. We’re here to reinvent banking and we’re starting right in our own community. blueharbor
is a true Mooresville-based bank with exceptional customer service and great products. And we’ve designed every inch of our branch with you in mind. It’s a place where you can feel at ease reading the paper or making a transaction. Old school banks with their velvet ropes and free toasters are a thing of the past. Now, this is banking.[/su_spoiler]
[su_spoiler title=”Direct Mail” style=”fancy” icon=”plus-square-1″]
Headline: Get more for your money by doing, well, nothing.
Body Copy: Supercharged 5.00%* APY, no minimum balance and
no ATM fees, where do you sign up? At our branch,
actually. And when you open a Neon Blue checking
account, we’ll load you up with all kinds of cool stuff
like a t-shirt and mug in addition to an amazing interest
rate. Even if you’re not ready to open an account, bring
this card with you and we’ll throw in a free 4oz. bag of
our special Costa Rican blend coffee. Free stuff and
amazing rates? Now, this is banking. [/su_spoiler]
[su_spoiler title=”Website: Homepage” style=”fancy” icon=”plus-square-1″]
So much for velvet ropes and free toasters.
Introducing the end of the big, out of town, uninspired bank.
Our Coffee Story:
Warm, inviting, comforting. It’s what you expect from your coffee, but probably not from your bank. Well at blueharbor we do things a little differently. Stop by our branch and take a minute to relax and try a cup of our special Costa Rican blend of premium coffee. It’s deliciously bold and invigorating. Kind of like our customer service. [/su_spoiler]
[su_spoiler title=”Website: Our Coffee” style=”fancy” icon=”plus-square-1″]
Warm, inviting, comforting. It’s what you expect from your coffee, but probably not from your bank. At blueharbor we do things a little differently. Customer service is our number one priority, so the minute you step inside our bank you’ll probably notice that you don’t feel like you’re in a bank at all. Take our coffee for instance. Forget that stale, bottom-of-the-pot, run-of-the-mill cup of joe you usually get at a bank. We offer a delectable blend of premium Costa Rican coffee created especially for our customers. Take a cup for the road, or heck, take a whole bag. They’re for sale at the counter. Delicious coffee, happy, caffeinated people—for us, that’s what customer service is all about.[/su_spoiler]
[su_spoiler title=”Website: Personal Accounts” style=”fancy” icon=”plus-square-1″]
Taking control of your finances isn’t as hard as you think. Whether you’re opening your very first savings account or are trying to keep track of the finances for your whole family, we’ve got just the thing to help you meet your goals.
Checking accounts were created to make your life simpler. At least that’s the way we see it. From great rates to extra perks, we’ve got the accounts and services that can help you make sense of it all and get more from your money. Welcome to the new era of checking.
Personal Savings and Investments
The golden rule of saving is that it’s never too early–or too late-to start. We created our savings and investments accounts for every stage of life, so if you’re putting money away for retirement or for that hot new video game, we’ve got just what you need.
Having cash on hand for major purchases isn’t always possible; thankfully there are plenty of other ways to meet your financial goals. From auto loans and lines of credit to credit cards and second mortgages, we offer an array of options tailored to meet your needs. Our experienced lenders take the time to get to know your situation so they can help you choose the product that’s right.[/su_spoiler]
[su_spoiler title=”Website: Business Accounts” style=”fancy” icon=”plus-square-1″]
In business, teamwork is crucial to success. That’s why our experienced lenders are there for you every step of the way. Our expert support and advice can help take the pressure off you and make it easier to run your company. And with our competitive line of business and non-profit accounts, you’ve got the power to take your business to new heights.
No matter what size your business is, or how long you’ve been around, we have a checking account created just for you. With rates that put your money to work and extras that give you more freedom, you’ll be able to give your business a boost without working overtime.
Business Savings and Investments
The big picture can be pretty overwhelming, but in business, it can’t be overlooked. To help you keep your eye on the future, we offer business savings and investment accounts that let you forge a path for your business and take on the opportunities tomorrow offers.
In business, a loan is more than just money, it’s an opportunity to expand and grow your business. Our lenders have experience with just about every type of commercial loan available. So whether you need a small business loan, a multimillion-dollar commercial construction loan, or a simple line of credit, we can help. If all you need is advice, we can do that too. We take the time to understand your goals so that we can find the ideal solution for your unique situation.
Remote Deposit Capture
We work hard to make our branch as warm and inviting as possible, but we also know that making a stop at the bank is just one more thing on your already overloaded to-do list. So we offer Remote Deposit Capture to make your day run a little more smoothly. This new technology lets you safely and securely deposit checks into your blueharbor business accounts from the comfort of your office – right up until 5:00 p.m. EST. All you need is a secure personal computer with access and a document image capture machine, and you’re ready to go. Give us a call at 704.662.7700 and we’ll tell you how it works. [/su_spoiler]
[su_spoiler title=”Brochure: Page 1″ style=”fancy” icon=”plus-square-1″]
The thing about big banks is they’re really, really big.
At blueharbor, we think there’s something to be said for the little guy, the community bank that’s actually trying to make a difference and serve the community. And that’s pretty much why we’re here. Locally-managed and locally-owned, blueharbor provides an alternative banking experience that allows us to put all our focus on our community and the people we serve.
We provide exceptional service and accounts that make our customers’ lives a little easier and their finances just a bit stronger. Our vision includes the entire community and compels us to reach out with charitable contributions that enrich our neighborhoods and the people who live in them. Over the years, we’ve seen Mooresville grow and change, and we’re thrilled to be part of this community’s exciting future as it continues to develop.
Who We Are
Chances are blueharbor isn’t like any bank you’ve ever seen before.
Heck, we’re probably not like any bank you’ve ever heard of either. At blueharbor, we’re all about creating a whole new kind of banking experience. One where the branches are warm and inviting and where the intimidating velvet ropes and stuffy tellers are a thing of the past. A place where you can enjoy a cup of specialty coffee while a Ritz Carlton trained associate helps you pick an account that’s not just a good fit, but will actually help you get more from your money. We’re out to show the world that finance doesn’t need to be scary or boring, and that it can actually be kind of enjoyable. Imagine that. [/su_spoiler]
[su_spoiler title=”Brochure: Page 2″ style=”fancy” icon=”plus-square-1″]
How We’re Different
When it comes to banking, you’ve heard the whole song and dance before.
So have we and frankly, we’re not all that impressed with what we’ve seen. Customer service is more than just the backbone of business; it’s good business itself. Every single thing we do at blueharbor is aimed at elevating the customer service experience until it knocks your socks AND your hat off. That’s not just talk, it’s a promise. And it’s not just in the way we treat you when you walk through our door. It’s in every account we offer, it’s the user-friendly design of our Web site, it’s our incredible interest rates and our delicious blueharbor coffee blend. So if you feel a little more powerful, a little happier, maybe even a little more important when you bank with us, there’s a reason for that. You are.
Fortunately for us, outstanding customer service never gets old.
From the moment we opened our doors, we’ve worked to make the blueharbor experience something truly remarkable in the Mooresville area. As our reach expands to include new branches in Mooresville as well as locations in Huntersville, Davidson and Cornelius, we’ll continue to keep a fresh perspective on what it means to be a different kind of bank. That means looking for any opportunity to make banking a little better. Stick with us and who knows; you just might start to love banking as much as we do. [/su_spoiler]
[su_spoiler title=”Radio Spot” style=”fancy” icon=”plus-square-1″]
Radio Script #1
Voice: Announcers #1 & #2: Two male NASCAR announcers. Southern accents. Older in their 40s or 50s. The guys are upbeat enthusiastic and somewhat dramatic. Think Fred Willard in Best in Show.
Announcer #3: Plays it straight, professional and trustworthy. Strictly a voice over as opposed to a character playing a part.
Sounds of a NASCAR race provide background ambiance. Speeding cars, cheering fans etc.
Announcer #1: Oh boy, the competition has been fierce here tonight at the blueharbor 200!
Announcer #2: Dale Jr. and Tony Stewart battling it out, neck and neck!
Announcer #1: These guys have been here signing autographs for Neon Blue checking account holders for hours, putting it all on the line like true champions.
Announcer #1: Uh-oh looks like Stewart’s having some trouble out there. Yep, I think his pen is out of ink.
Announcer #2: Gosh, you know I’ve seen this before, and it’s always heartbreaking.
Announcer #1: Wait, wait! He’s got a new pen, he’s still going! This is amazing!
Announcer #3: When you sign up for blueharbor bank’s Neon Blue high-performance checking account before May 15th, you could be one of 200 people to win an evening of barbeque, autographs and pictures with Dale Jr. and Tony Stewart. Neon Blue gives you a stellar 5.25 percent
interest rate and tons of perks to amp up your checking everyday. Visit BlueHarborBank.com for all the details.
Announcer #1: I’ve heard of trading paint before, but I’ve never seen anyone trade ink like that.
Announcer #2: This is truly one for the autograph books.
Legal copy :5 sec [/su_spoiler]