When in doubt or short of time, go all text. Copywriter systems engage! The boss man heard about this tree climbing competition on a Thursday and decided it would be an awesome pro bono opportunity. We managed to spend Friday coming up with absolutely nothing, and then at some point on our off time over the weekend inspiration (or was it desperation?) struck. We managed to not only meet our deadline but pick up a bit of hardware along with way. Plus, I got to mention flannel and squirrels in a campaign a single campaign.

Awards: Silver Addy