Swim Guy

The big fake out about adulthood is that once you’re there and officially in the club in the eyes of the government, your peers and maybe even your parents, there’s always something you’re supposed to know that you never quite got around to learning. The Swim Guy, who taught swimming lessons (hence the name), wanted to help out those adults who never quite got around to learning how to swim. With literally zero budget, my graphic designer teammate and I created this campaign using free stock photography.


Awards: Gold ADDY Award, Excellence in Copywriting Award


Read the copy:

[spoiler title=”Beautiful View” open=”0″ style=”1″]

Headline: A view this beautiful shouldn’t make your palms sweat.

Subhead: See the world in a new way. Learn to swim. [/spoiler]

[spoiler title=”70% Water” open=”0″ style=”1″]

Headline: There’s no reason to confine yourself to 30% of the earth’s surface.

Subhead: The skills you need to venture out of the shallow end. [/spoiler]

[spoiler title=”Two molecules” open=”0″ style=”1″]

Headline:  Two hydrogen molecules shouldn’t be the difference between panic and relaxation.

Subhead:  The confidence to free yourself from your floaties.