Sunbrella Vollis Simpson Collection B2B Campaign

Our team created an integrated campaign including website, direct mail and print ad to drive sales of Sunbrella’s new Vollis Simpson collection among design professionals and interior design business owners. The centerpiece of the campaign was a unique direct mail execution that features an analog lenticular casing and cover designed to bring the movement and whimsy of artist Vollis Simpson into a static, printed piece.

 

 

Print Brochure


Microsite

Print Ad